Yes, I think I would eliminate the concept of Valentine's Day if only I could supplant it with the concept that a single, commercialized holiday should not be the only day out of the year to let your best friends, family and lovers know how extra-special you feel about them. They should know this through regular communication and unexpected surprises throughout the year - even if you pick some other random day or two annually to do something out-of-the-ordinary that shows forward-thinking, careful thought, sentimentality, and how much you care.
All Valentine's Day does (besides boost the revenues of the candy, greeting card, and floral industries) is not only set unrealistic expectations for relationships but it also often brings them out into the light if one partner does not get what they were expecting. It also takes those not in a relationship and perpetuates a set of ideals that aren't necessarily healthy when looking for a sustainable long-term relationship.
Being an emotionally-intuitive person who relies heavily on observation of interaction, semantics, body-language, facial-expression and action you can truly learn a lot by watching what is being said vs what someone's facial expression and body language is saying as well as what they end up doing. You learn a lot about what someone really wants verses what they claim is acceptable.
(Unfortunately, this doesn't always work for me personally as part of the challenge with having strong empathy is it clouds logic and reason so when it comes to something personal, I lose my own abilities to parse...working on that.)
That being said, I've always made an effort when a friend is lonely, depressed, having relationship challenges, struggles seeking someone out or just wants to vent a bit - to be there to listen, to hold space, to siphon off the burden of negative energy that is consuming a bit of their soul and their being so they can feel a little more weightless and a little more functional.
I think when not engaged in my own activities, Valentine's Day seems as good a day as any to make an extra effort - if you want to chat, message me on Livejournal/Facebook, the myriad of IM services listed in my profile, email or SMS via my cell. Let me know if you'd like to talk voice - that's limited during day hours and somewhat in the evening.
I don't have any special training I'm not a psychologist or have any experience as a mediator. I don't claim to be better than anyone else at anything but I seem to have a bit of a knack for fostering a safe environment for allowing people to open up and purge a bit of what's eating them up. If I can do that, why not.
Happy Valentine's Day - let's change the meaning of this sterile, day of consumerism and get a little healthy healing on.